Career Highlights
Driving Growth Through Strategic Marketing & Communications
With over ten years creating engaging campaigns across nonprofit and retail sectors, I've built my career on the principle that community-building is the cornerstone of effective marketing. I repositioned an organization's marketing strategy to engage diverse stakeholders, from corporate partners and donors to community members and volunteers, delivering 534% social media growth and consistently exceeding engagement benchmarks.
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As a collaborative and creative problem solver, I excel at developing multi-channel campaigns, crafting thought leadership content, and working across teams to align marketing with organizational objectives. Whether it's digital campaigns, executive presentations, or field marketing collateral, I create content that builds connections and drives measurable results.
Quick stats
534%
Instagram Growth
at United Way of Northern New Jersey in under 3 years
283%
LinkedIn Growth
at United Way of Northern New Jersey and repositioning CEO as thought leader
3x
Industry Average Engagement Rates
at United Way of Northern New Jersey
2x
Corporate Sales Growth
as Business Development / Community Relations Manager
Barnes and Noble Booksellers, 2007 - 2012
Portfolio
A collection of nonprofit campaigns demonstrating strategic and creative execution.
Program Promotion
Transformed a tax reminder into relatable, scroll-stopping content by tapping into procrastination anxiety and using humor to drive high engagement and increased program participation.
Advocacy
Created educational content by making a complex labor issue accessible, while fostering community with target clients. Strategic timing during Black Friday sparked awareness and meaningful conversation around worker challenges.
Fundraising
Motivated donors by connecting audience pain points to clear call-to-action during back-to-school season. Strategic timing and messaging drove donations while spreading awareness among families needing assistance.
Economic Data
Turned economic statistics into digestible image for holiday engagement. Data-driven content strategy made complex ALICE household information memorable with active audiences.
Community Partnership
Used before-and-after imagery as storytelling to show community impact and strengthen donor and community partner relationships.
Volunteer Highlight
Shared real testimonials and photos of tax preparation volunteers to drive volunteer recruitment efforts, while establishing the trust of future tax clients.